Best Practices & Recommendations for Nurturing Passive Talent


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With growing pressure to nurture and capture top talent, sourcers' outreach has to be more compelling (and timely) than ever. Data-informed tips and tricks can help even the most skilled recruiter increase engagement—and ultimately, source the best talent.

The team at Gem analyzed over a million outreach emails—sent from thousands of sourcers and recruiters—and compiled a set of best practices. In this guide you'll learn: 

  •    The optimal number of email stages 
  •    How to use personalization to get the best reply rates
  •    What top talent most wants to hear in your message copy
  •    Top tips from TA pros at some of the most innovative companies

… and much more. Want it? You know what to do. 

Definitive Guide for Email Outreach

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"By automating painful manual processes, Gem has boosted our team’s productivity by 12x. We’re sourcing faster and more efficiently than we ever thought possible. Our team can now focus on what’s most important—providing stellar candidate experiences."
Chinsin Sim
Recruiting Manager